EGO the official video

Once again, Skumlove has teamed up with Industrialism Films for the release of their official video for their latest song EGO. (Prior videos collaborated were for The Dark and reimagining of Judas Priest’s Turbo Lover)
The genius eye of Vicente Cordero of Industrialism Films
collaborating with singer Skum has created a story as old as time in this new video. A story about a devious cult leader taking advantage of his followers only to lead them to their demise. The video plays out with an Avant-Garde, noir feel not usually seen in a current music videos.
The song itself was actually the first song Skumlove ever wrote in 1998 only making it to the demo stages and was played live a few times where a handful of copies reached the public.  Fast-forward to 2023 where the band began to write again bringing the song a new life with producer and engineer Alex Crescioni adding a darker and creepier sound.
With the help from Maor Appelbaum the song was mastered to perfection. But don’t take our word for it, check it out here: